Brave scrubs sites of adsīrave is a niche browser that before BAT was known for two things: First, development was led by Brendan Eich, creator of JavaScript, co-founder of Mozilla, and for an 11-day stint in 2014, Mozilla's CEO.
They can donate them back to publishers or use them on the platform."īrave and BAT can make this pitch because the online advertising industry, and the sites that rely on ads for operating revenue, have come under pressure from ad-blocking technology, whether added to or baked into browsers, that means to scrub some or all ads from the web. "Users will also receive some BATs for participating. "Advertisers will give publishers BATs based on the measured attention of users," the BAT team argued.
"It is a market filled with middlemen and fraudsters, hurting users, publishers and advertisers." Brave aims to change all that with a new ad ecosystem that relies on trading of digital tokens. "Digital advertising is broken," argued the BAT team on its website. The project, dubbed "Basic Attention Token" (BAT), will offer a substitute for traditional display advertising, claims Brave Software, the browser's maker as well as the force behind BAT. The builders of the Brave browser are trying to put a price on online users' attention with blockchain-based tokens that will be traded between publishers, advertisers and those willing to view ads.
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